App Store Optimization
App Store Optimization: how apps get found in store search and how store pages turn visitors into installs.
- App Store Conversion RateApp store conversion rate is the share of people who see an app’s store listing or product page and then install it.
- App Store FeaturingApp Store featuring is when Apple or Google editors highlight an app in the store — on the Today tab, in curated collections or on the Google Play home page.
- App Store KeywordsApp Store keywords are the search terms an app is indexed for. On iOS they come from the app name, subtitle and a hidden 100-character keyword field; Google Play has no keyword field and indexes the title and descriptions instead.
- App Store Optimization (ASO)App Store Optimization (ASO) is the process of improving an app’s visibility and conversion in the App Store and Google Play, so more people find it and install it.
- App Store RankingApp store ranking is an app’s position in store search results for a keyword or in the top charts of its category, on the Apple App Store or Google Play.
- App Store ScreenshotsApp Store screenshots are the images on an app’s store listing that show what the app does. They are one of the biggest factors in whether a visitor installs.
- Custom Product PagesCustom product pages are additional versions of an App Store product page — with their own screenshots, previews and promotional text — that you can link to from ads and campaigns.
- In-App EventsIn-app events are timely events inside an app — a challenge, a live stream, a season launch — that Apple lets you promote with event cards on the App Store.
- Product Page Optimization (PPO)Product Page Optimization (PPO) is Apple’s built-in A/B testing for App Store product pages. It lets you test alternative icons, screenshots and app previews against your original page.
- Promotional TextPromotional text is a 170-character field at the top of an App Store description that you can change at any time without submitting a new app version.
- Store Listing ExperimentsStore listing experiments are Google Play’s built-in A/B tests for an app’s store listing. You can test icons, screenshots, videos and descriptions against the current listing.
Other categories: App Reviews & Ratings · App Metrics & Analytics · App Marketing Basics · App Store Tools & Releases