Customer Feedback & Support
How app teams hear from users and help them: satisfaction scores, voice of the customer and the terms behind good support.
- CSAT (Customer Satisfaction Score)CSAT is the share of customers who say they are satisfied — usually a 4 or 5 on a 1–5 scale — after a purchase, a task or a support conversation.
- Voice of the Customer (VoC)Voice of the customer (VoC) is collecting and analyzing what customers say — in reviews, surveys, support and interviews — to guide product decisions.
Other categories: App Reviews & Ratings · App Store Optimization · App Metrics & Analytics · App Marketing Basics · App Store Tools & Releases