App Marketing Basics
The basics of app marketing and user acquisition: from push notifications to attribution.
- App Tracking Transparency (ATT)App Tracking Transparency (ATT) is Apple’s framework that requires iOS apps to ask users for permission before tracking them across other companies’ apps and websites.
- Deep LinkingDeep linking means using a link that opens a specific screen inside a mobile app — a product, an article, a settings page — instead of just launching the app.
- Deferred Deep LinkingDeferred deep linking sends a new user to a specific screen in an app after they install it from a link — not just to the home screen.
- Mobile Attribution (MMP)Mobile attribution is how app marketers find out which ad, campaign or channel led to an install or in-app action. Mobile measurement partners (MMPs) provide it.
- Organic InstallsOrganic installs are app downloads that don’t come from a paid campaign — from store search, browsing, featuring, word of mouth or links.
- Push NotificationsPush notifications are messages an app sends to a user’s device — shown on the lock screen or in the notification center — even when the app isn’t open.
- SKAdNetworkSKAdNetwork is Apple’s privacy-preserving framework for attributing app installs to ad campaigns on iOS without revealing user-level data.
- Soft LaunchA soft launch is releasing an app in a few selected countries before the global launch, to test retention, monetization and stability with real users.
- User Acquisition (UA)User acquisition (UA) is everything an app does to win new users — paid ads, app store optimization, referrals, PR and partnerships.
Other categories: App Reviews & Ratings · App Store Optimization · App Metrics & Analytics · App Store Tools & Releases