How promotional text works
Promotional text appears at the top of your App Store product page, above the description. It has 170 characters and can be changed at any time in App Store Connect — without a new app version and without App Review. Each localization has its own promotional text.
Important: promotional text is not indexed for search. Put search terms in the name, subtitle and keyword field instead.
Promotional text vs subtitle vs description
| Promotional text | Subtitle | Description | |
|---|---|---|---|
| Length | 170 characters | 30 characters | 4,000 characters |
| Where it shows | Top of the product page | Under the name, also in search results | Product page, below promotional text |
| Indexed for search | No | Yes | No |
| Change without update | Yes | No | No |
Good uses, with examples
- A sale or offer: “All premium recipes 50% off until Sunday — plan Christmas dinner in minutes.”
- Social proof: “Rated 4.8 by 20,000 runners. Join them for your first 5K.”
- What’s new: “New: shared shopping lists. Plan meals together and shop from one list.”
- A current in-app event: “This week: the 7-day focus challenge. Join from the app’s home screen.”
- A seasonal message — swapped in December, no app update needed.
Use different promotional text on each custom product page to match the ad or campaign that sends people there.
How to change it
In App Store Connect, open your app, go to the current version’s product page, edit Promotional Text and save. The change goes live without review, usually within a short time.
Google Play
Google Play has no direct equivalent. The closest options are the short description (80 characters, which needs no new release but is indexed and should stay descriptive) and promotional content for events and offers.
Need ideas for what to say? Your latest app reviews show what users like most — often the best line for promotional text.