How it works
Promotional text appears above the description on your product page. Because it can be updated in App Store Connect without a new build or review, it's ideal for time-sensitive messages.
Important: promotional text is not indexed for search. Put search terms in the name, subtitle and keyword field instead.
Good uses
- Announcing a sale or a limited offer.
- Highlighting an award, a press mention or a strong rating.
- Pointing to a current in-app event.
- A different message per custom product page.
Example
"Rated 4.8 by 20,000 runners. New: training plans for your first marathon — free this week." Swapped for a holiday message in December, no app update needed.