What you do in App Store Connect
- Publish apps: upload builds (via Xcode or Transporter), submit for review, release.
- Metadata: name, subtitle, keywords, description, promotional text, screenshots.
- Testing: TestFlight beta testing and product page optimization.
- Releases: phased release, rating reset, in-app events, custom product pages.
- Business: pricing, subscriptions, in-app purchases, payments and tax.
- Analytics and sales reports.
- Ratings and reviews: read reviews per country and post developer responses.
There's also an App Store Connect app for iPhone and iPad, and an API for automation.
Reviews in App Store Connect
Reviews are listed per storefront, so seeing every new review across countries means switching views. That's why many teams send them to Slack or Teams instead — see App Store reviews in Slack.
The Android counterpart is the Google Play Console.