What to look at
- Store listings: titles, screenshots, keywords and pricing.
- Rankings in your category and for shared search terms — see app store ranking.
- Release notes: how often they ship and what.
- User reviews: the most honest source. Competitors' one-star reviews are a list of problems you can solve better.
Why reviews are the best source
App reviews are public on both stores. Reading a competitor's reviews tells you which features users miss, what made them angry after the last update, and why they might switch.
Example
A team building a habit tracker follows reviews of three competing apps. Recurring complaints about "no Apple Watch app" and "data lost after reinstall" become the two features they launch with — and the first two lines of their store description.
allstarsbot works with any public app, not only your own: add a competitor's app and its new reviews arrive in your channel. Read more in why you should monitor reviews of your competitors.