Free ASO tool for Google Play

For Android apps: check your Play Store title, short and full description against the limits and the metadata policy, and see your keyword density.

Google Play listing checker

Free, no account. Your text stays in your browser.

Optimizing an iOS app? Use the ASO keyword tool for the App Store.

    Keyword density

    WordCountDensity

    Repeated phrases

    PhraseCount

    Your main keyword

      Your users describe your app in their reviews, in the words they search for. Get every new Google Play and App Store review in Slack or Microsoft Teams.

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      Learn more: What is app store optimization? · Store listing experiments · Google Play Console

      How Google Play search reads your listing

      Google Play builds its search index from three texts: the title (30 characters), the short description (80) and the full description (4,000). The title weighs most, then the short description, then the description. So:

      1. Put your main keyword in the title, after your brand: “Brand: Meal Planner”.
      2. Repeat it in the short description, in a real sentence that says what the app does.
      3. Use it 3–5 times in the full description, together with related words: features, problems, who it’s for. Don’t stuff it.

      Then test the result: store listing experiments let you compare texts and graphics on real visitors. For the iOS side, check your listing with the ASO keyword tool for the App Store and the App Store listing analyzer. More in app store optimization (ASO).

      Find keywords in your reviews

      Your reviews are full of the words people use for your app’s features and problems — the words they search for. allstarsbot posts every new Google Play and App Store review to Slack or Microsoft Teams, so you see them as they come in.

      FAQ

      How long can a Google Play title and description be?

      The title can have 30 characters, the short description 80 and the full description 4,000. All three count for Google Play search.

      Does Google Play have a keyword field?

      No. Unlike the App Store, Google Play has no hidden keyword field. It finds keywords in your title, short description and full description, so they have to appear in the text itself. For the App Store, use the ASO keyword tool for the App Store.

      What keyword density is good for Google Play?

      There is no official number. Mention your main keyword naturally 3–5 times in the full description and keep any single word under about 3% of the text. Google Play’s policy forbids keyword repetition, and listings that stuff keywords can be rejected.

      Which words are not allowed in a Google Play title?

      Google Play’s metadata policy doesn’t allow words about performance or ranking (“best”, “#1”, “top”), price and promotions (“free”, “sale”, “discount”), calls to action (“download now”), emoji, repeated special characters, and ALL CAPS unless it’s your brand.

      Is my text sent anywhere?

      No. The checks run in your browser. Nothing you paste is sent or stored.

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